BUSINESS ENGLISH · LESSON 1
Build the Customer Journey
Aplică etapele pentru afaceri fictive, explică alegerile și construiește propriul plan.
FICTIONAL BUSINESSBrew & Bean
A new independent café near a station. It has a small team and a limited launch budget.
- Audience
- Nearby commuters and local coffee lovers
- Product / service
- Specialty coffee and breakfast to collect
- Goal
- Attract first-time local buyers and encourage return visits.
01 · BUILD THE JOURNEYGive each action a home.
Select a card, then a category. Or use its menu or drag it.
0 / 10 placedConnected teaching categories, not a fixed sequence. A category can hold several actions.
How much does it cost to acquire one new customer?
Use the same period and cost scope. Count new paying customers, not visits or repeat orders.
Attract & explain
Who is the business trying to serve?
How could people notice and remember it?
Why is this offer useful or different?
Help people act
Where can interested people explore the offer?
How could visitors complete the intended action?
Build the relationship
How could customers recommend the business?
Why might an existing customer return or renew?
Activități bazate pe lecție. Pentru deciziile deschise, explică-ți raționamentul.
