Compară două reclame, citește rezultatele și argumentează alegerea potrivită.
Which Ad Wins?
Acquire free-trial sign-ups at a lower cost.
Same 7-day period · fictional data · one conversion = a free-trial sign-upA workout whenever you want one.
ProductA fictional home-workout app
AudienceAdults interested in fitness
Fit a short workout into your working day.
ProductA fictional home-workout app
AudienceWorking professionals with limited time
| Metric | A | B |
|---|---|---|
| Impressions | 20,000 | 10,000 |
| Clicks | 400 | 350 |
| Conversions | 20 | 35 |
| Spend | €200 | €210 |
| CTR | 2% | 3.5% |
| Conversion rate | 5% | 10% |
| Cost / conversion | €10 | €6 |
CTR = clicks ÷ impressions × 100. How often an ad view produces a click.
Click-to-conversion rate = conversions ÷ clicks × 100. The share of clicks leading to the defined action.
Cost per conversion = spend ÷ conversions. Advertising cost for each completed action.
Impressions count views, not unique people. Cost per conversion does not show profit.
Compare the click counts, not the percentages.
1Which campaign is more persuasive?
2What would you change?
3Who is the target audience?
4What could explain the difference in results?
5What additional data would you need?
6Would trial users keep using the app and eventually pay?
Activități bazate pe lecție. Pentru deciziile deschise, explică-ți raționamentul.
