BUSINESS ENGLISH · LESSON 1

Interview challenge

Pregătește o recomandare de 90 de secunde și răspunde provocărilor intervievatorului.

05 / THE MARKETING INTERVIEW

Recommend. Explain. Defend.

“We have a good product, but customers do not notice it. What would you do to attract them?”

Prepare a short outline

Situation · decision · reason · result · what I learnt

Useful language

“We focused on customers who…”
“Our main selling point was…”
“I tested the idea on a small scale…”
“We adjusted the offer when…”

YOUR SPEAKING TIME1:30

Use your own genuine experience. Approximate results are fine; do not invent figures.

Now answer the interviewer.

Check your own answer

I described a specific target customer.I connected the message and channel to that customer.I named a useful measure of success.I used a genuine example and answered the challenges.

Activități bazate pe lecție. Pentru deciziile deschise, explică-ți raționamentul.